
OUR FOUNDER
Hi, I'm Allison! 👋🏾
I'm a former corporate baddie turned momtrepreneur thriving in Philly, with a toddler and a little one on the way (that's a lot of curly hair for one household).
I created Haiama to help busy families like mine to grow healthy textured hair (whether wavy or super coily) without the toxic ingredients.
When I decided to cut off my damaged and permed hair (big chop), finding products that worked for my new texture was a challenge.
Some products claimed to work with all textures, but left my hair feeling dry or rigid. Others claimed to be natural, but still had toxic and synthetic ingredients. So, I started making my own natural products at home, and have been perfecting my craft ever since.
Today's natural hair industry is full of choices. But, after trusting a super popular mainstream curly brand's products in 2019, I severely damaged my hair. My curls were straightened permanently, and started to fall out in handfulls in the shower.
Fed up with the fake I went back to making clean products and over the next 3 years nurtured my hair back to health using just the Everything Cream, and the Fenugreek Growth Elixir.
We deserve non-toxic haircare solutions that we can use for the whole family, for soft, luscious curls without compromising nutrition and product purity.
The name Haiama (hi-ah-ma) comes from a tiny tributary in Guyana, where our ancestors are from, and whom we aspire to make proud.