more than haircare
At Haiama, we believe in the power of nature and self-care.
Our products are specially designed for Black & Brown, Multiracial & Multi-ethnic Women and their Children who are seeking organic, cruelty-free solutions to promote healthy, thriving hair. We are a community committed to helping you embrace your natural beauty.
our founder
Hi, I'm Allison! 👋🏾
I'm a former corporate baddie turned momtrepreneur thriving in Philly, with a toddler and a little one on the way (that's a lot of curly hair for one household).
I created Haiama to help busy families like mine to grow healthy textured hair (whether wavy or super coily) without the toxic ingredients.
When I decided to cut off my damaged and permed hair (big chop), finding products that worked for my new texture was a challenge.
Some products claimed to work with all textures, but left my hair feeling dry or rigid. Others claimed to be natural, but still had toxic and synthetic ingredients. So, I started making my own natural products at home, and have been perfecting my craft ever since.
Today's natural hair industry is full of choices. But, after trusting a super popular mainstream curly brand's products in 2019, I severely damaged my hair. My curls were straightened permanently, and started to fall out in handfulls in the shower.
Fed up with the fake I went back to making clean products and over the next 3 years nurtured my hair back to health using just the Everything Cream, and the Fenugreek Growth Elixr.
We deserve non-toxic haircare solutions that we can use for the whole family, for soft, luscious curls without compromising nutrition and product purity.
The name Haiama (hi-ah-ma) comes from a tiny tributary in Guyana, where our ancestors are from, and whom we aspire to make proud.
xoxo, - Allison
As seen in
Motivated by our values
Inclusive Formulation
Unlike mainstream brands, we don't adapt formulas originally made for straight textures. We start fresh, and prioritize highly textured hair by using a higher concentration of premium/raw botanicals. It makes our products truly suitable for wavy to curly textures.
Sustainable & Fair Trade
We believe in being kind to our suppliers and our earth. It's why we use recyclable packaging, and biodegradable accessories like our Guinep Pick. We prioritize suppliers that use organic and climate conscious growing practices.
Uplifting Underrepresented
As a Black-woman owned business, we believe in leveling the playing field and lifting as we climb. We choose BIPOC, LGBTQIA+ and Women-owned suppliers, retailers, salons and service providers whenever possible.