Black haircare products have historically been toxic and at times, dangerous. The natural hair movement is not just about style--we want to provide non-toxic healthy options for kinky-coily textures. Options that will feed your hair and scalp, decrease shedding, encourage growth and thickness.

We want melanated folks to connect the power in their beauty back to the Earth, and know that they are making healthy choices for themselves + the planet. With everything product, we make decisions to limit our environmental impact including using glass over plastics, our packaging recycle buy-pack program and choosing suppliers who share our values. Learn more about our promise to the planet below.

Our blends are carefully formulated using tried and tested Herbalist + Ayurvedic remedies, with a focus on the additive health benefits of each ingredient. No fillers, synthetic preservatives, parabens, sulfates, petroleum, and many more. We source the highest quality ingredients where they grow from all over the world. For more info on where we source ingredients and their organic, non-GMO status check the link below.

The beauty industry needs a makeover. We believe in empowering the communities and environments where our ingredients come from -- this means ensuring fair trade, organic farming techniques, and working with local women of color suppliers, like our cupuaçu or mango butters from Brazil.