Our formulas prioritize highly textured hair, the most challenging type, by using a higher concentration of premium/raw botanicals.

It makes our products truly suitable for all textures and types by adjusting the amount and combination of products.

Recycled shipping materials + easily recyclable packaging (glass, aluminum, etc.).

Empties Recycle program + recycling through Terra Cycle.

Using only cellulose acetate aka biodegradable bio-plastics for our hair tools.

Prioritize suppliers that use organic + climate conscious growing practices.

As a Black-woman owned business, we believe in leveling the playing field and lifting as we climb. We choose BIPOC, LGBTQIA+ and Women-owned suppliers, retailers, salons and service providers whenever possible.